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CategoryFASHION

Commentary
Gucci’s Seventh Quarter of Decline

Luxury in a State of Fatigue
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Gucci logo at night symbolizing the fading allure of modern luxury.

The myth is fading. Once a synonym for flamboyance and commercial triumph, Gucci now finds itself in a deeper crisis than any of its major rivals. The era of endless growth is over — and with it the...

Commentary
The Aesthetics of Simulation

How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

After the faces have vanished and the avatars have risen, the final step follows: fashion detaches itself from the human being. What began as a technical advance becomes a cultural turning point...

Commentary
Cosmos in Half-Light

Chanel Between Lightshow and Emptiness
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A vast dimly lit hall with glowing planets floating above a reflective runway floor – a symbolic stage between light and emptiness.

Matthieu Blazy presents a flawless collection at Chanel – yet one without its own idea. Between planets, pearls and perfection, fashion loses itself in its own radiance.

Commentary
From Mannequins to Avatars

How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

From the mannequins of the 1950s to the supermodels of the 1990s: fashion constantly reinvented its icons. Today their names are Shudu, Imma, and Lil Miquela – avatars instead of humans.

Commentary
Click Instead of a Bang

How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

For decades, fashion thrived on faces, bodies, and illusions. But today, a mouse click replaces what once required studios, photographers, and models. Algorithms take over – quietly, efficiently, and...

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