HYPERMADE CULTURE MAGAZINE

Tagfranchising

Commentary
The Factory Without Faces

Hollywood’s transition from bodies to brands and franchises
T
Empty film studio soundstage with lighting rigs and unfinished set under construction

Cinema has not lost its heroes. It has merely replaced them. Not with better actors, but with better brands. The action star has not disappeared; he has simply become economically obsolete.

HYPERMADE CULTURE MAGAZINE
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