HYPERMADE CULTURE MAGAZINE

Tagtransformation

Commentary
Gucci’s Seventh Quarter of Decline

Luxury in a State of Fatigue
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Gucci logo at night symbolizing the fading allure of modern luxury.

The myth is fading. Once a synonym for flamboyance and commercial triumph, Gucci now finds itself in a deeper crisis than any of its major rivals. The era of endless growth is over — and with it the...

Commentary
When greatness turns into weakness

Why Adobe risks suffocating in its own power
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Abstract blurred grid of colorful squares symbolizing the fading era of creative software.

For a long time, Adobe was synonymous with creative software. But now progress is turning against its creator: while generative AI democratizes the means of production, the company is struggling with...

Commentary
The Aesthetics of Simulation

Part 3/3
How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

After the faces have vanished and the avatars have risen, the final step follows: fashion detaches itself from the human being. What began as a technical advance becomes a cultural turning point...

BOOKS
HR Giger

Original title
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Buch HR Giger Taschen Verlag

The book "Myths for the Future " sheds light on the work of Swiss artist HR Giger, who created an unmistakable aesthetic with his biomechanical style. By merging man and machine, he developed an...

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