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CULTURE MAGAZINE

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When greatness turns into weakness

Why Adobe risks suffocating in its own power
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Abstract blurred grid of colorful squares symbolizing the fading era of creative software.

For a long time, Adobe was synonymous with creative software. But now progress is turning against its creator: while generative AI democratizes the means of production, the company is struggling with...

Commentary
The Illusion of Linear Time

Part 3/3
Why the universe does not fade – but remembers itself
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Warped pocket watches spiraling into a cosmic vortex, symbolizing time and relativity

Perhaps time is not a river, but a heartbeat. Not a current that fades away, but the pulse of reality resonating within us. If time is a projection, then we are not its victims but its co-creators –...

Commentary
The Perfection of Indifference

How Apple perfected progress by abolishing it
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Apple M5 chip logo – official hero image introducing the next generation of Apple Silicon © Apple Inc., 2025.

Once progress has lost its direction, all that remains is motion. Chips get faster, devices thinner, numbers bigger – and yet, everything stands still. What was once called invention has become...

Commentary
The Aesthetics of Simulation

Part 3/3
How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

After the faces have vanished and the avatars have risen, the final step follows: fashion detaches itself from the human being. What began as a technical advance becomes a cultural turning point...

Commentary
The Moral Reflex

What Hamburg’s Climate Vote Reveals About Our Society
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The Elbphilharmonie in Hamburg, symbol of the city’s ambition and transformation toward climate neutrality.

Hamburg now aims to become climate-neutral by 2040 — five years earlier than planned. What seems like progress reveals how politics works today: decisions arise not from negotiation, but from...

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