HYPERMADE CULTURE MAGAZINE

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Commentary
Chanel as a Construction Site

Matthieu Blazy varies the house’s codes — without truly changing them.
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Colored construction cranes above the Chanel runway at the Grand Palais in Paris

At the Grand Palais, Chanel tells a story of caterpillars and butterflies, of transformation and freedom. Above the runway, brightly colored cranes rise into the space, promising change. The fashion...

Commentary
The Factory Without Faces

Hollywood’s transition from bodies to brands and franchises
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Empty film studio soundstage with lighting rigs and unfinished set under construction

Cinema has not lost its heroes. It has merely replaced them. Not with better actors, but with better brands. The action star has not disappeared; he has simply become economically obsolete.

Commentary
The Political Economy of AI Fear

Why Their Developers of All People Are Calling for Global Control
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Symmetrical corridor inside a large-scale data center with rows of illuminated server racks and cold blue lighting

The loudest warnings about superintelligence come from its developers. Yet the call for global oversight is not driven by fear alone. It moves within a field of tension between security concerns and...

Commentary
The Brief Reign of Creative Directors

Design in the Rhythm of Markets
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Models leaving the runway in formation at the end of a fashion show, seen from behind

The major fashion houses are changing their creative directors at ever shorter intervals. What appears to be instability follows a clear logic. Design today is less a matter of authorship than a...

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