HYPERMADE CULTURE MAGAZINE

TagConsumer culture

COMMENTARY
The Reader as Customer

When Culture Becomes Recommendation
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Empty butcher’s shop with a long refrigerated display counter in a sterile white tiled interior, photographed in daylight

Cultural texts have quietly changed direction. Instead of speaking to thinking readers, many now address potential buyers. What sounds like experience often follows a logic of recommendation.

COMMENTARY
From the Brand to Exploitation

The Second Life of Great Names in Fashion
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Four female models in black outfits walk away down a dark runway as the audience fades into shadow.

Great names do not disappear with their creators. As brands and companies, they endure and often reach their most profitable phase only afterward. Yet it is in this phase that the loss of what once...

COMMENTARY
Gucci’s Seventh Quarter of Decline

Luxury in a State of Fatigue
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Gucci logo at night symbolizing the fading allure of modern luxury.

The myth is fading. Once a synonym for flamboyance and commercial triumph, Gucci now finds itself in a deeper crisis than any of its major rivals. The era of endless growth is over — and with it the...

HYPERMADE CULTURE MAGAZINE
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