HYPERMADE

TagCreative Direction

COMMENTARY
Faces in Circulation

In the modeling industry, visibility becomes interchangeability.
18. February 2026
MODELS
F
Identical mannequins stand facing each other in a dark space, symbolizing interchangeability in the global modeling industry.

On social networks, millions of followers are considered a sign of influence. In the international modeling industry, however, they mean above all one thing: visibility without structural power...

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COMMENTARY
From the Brand to Exploitation

The Second Life of Great Names in Fashion
9. February 2026
FASHION
F
Four female models in black outfits walk away down a dark runway as the audience fades into shadow.

Great names do not disappear with their creators. As brands and companies, they endure and often reach their most profitable phase only afterward. Yet it is in this phase that the loss of what once...

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