HYPERMADE CULTURE MAGAZINE

Tagdesign history

COMMENTARY
From the Brand to Exploitation

The Second Life of Great Names in Fashion
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Four female models in black outfits walk away down a dark runway as the audience fades into shadow.

Great names do not disappear with their creators. As brands and companies, they endure and often reach their most profitable phase only afterward. Yet it is in this phase that the loss of what once...

BOOKS
Advertising in Transition

American print advertising in the turbulent 2000s
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Cover of All-American Ads of the 2000s published by TASCHEN. The image shows a polar bear clinging to a wind turbine against a backdrop of melting ice, symbolizing the environmental concerns of the 2000s.

Jim Heimann’s All-American Ads 2000s offers a sharp, almost forensic look at American advertising in a decade marked by contradictions. Between consumerist excess and a diffuse sense of insecurity...

HYPERMADE CULTURE MAGAZINE
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