HYPERMADE CULTURE MAGAZINE

Tagfashion theory

Commentary
The Archive of Fatigue

ZARA’s THE ARCHIVE (October 2025) – On the Neutralization of Elegance
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Rows of archive shelves filled with boxes and files, symbolizing order and aesthetic stillness.

With “THE ARCHIVE”, ZARA once again confuses attitude with silence. Between muted colors and controlled silhouettes, it reveals no new aesthetic – only the perfection of fatigue.

Commentary
Between Function and Restraint

ZARA × Samuel Ross – Aesthetics of Industrial Reduction
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Small robin standing still against a rough concrete wall, symbolizing silence, observation, and restrained presence.

The collaboration between ZARA and Samuel Ross is less a collection than an attempt to redefine the relationship between clothing, protection, and distance. While fashion usually seduces, Ross...

Memory as scenery

Between Fashion and Reckoning: Kilian Kerner’s GDR Collection
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Kilian Kerner’s latest collection takes on the subject of forced adoptions in the GDR – staging historical memory as an aesthetic spectacle. But what does it truly leave behind?

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