HYPERMADE CULTURE MAGAZINE

Tagluxury brands

Commentary
Cosmos in Half-Light

Chanel Between Lightshow and Emptiness
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A vast dimly lit hall with glowing planets floating above a reflective runway floor – a symbolic stage between light and emptiness.

Matthieu Blazy presents a flawless collection at Chanel – yet one without its own idea. Between planets, pearls and perfection, fashion loses itself in its own radiance.

Commentary
From Mannequins to Avatars

Part 2/3
How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

From the mannequins of the 1950s to the supermodels of the 1990s: fashion constantly reinvented its icons. Today their names are Shudu, Imma, and Lil Miquela – avatars instead of humans.

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