HYPERMADE CULTURE MAGAZINE

TagSociety

NEWS
Resistance against tech giants

The “QuitGPT” campaign calls for a boycott of ChatGP
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Anonymous crowd seen from behind in backlight symbolizing public pressure on AI platforms

The “QuitGPT” campaign calls on users to leave ChatGPT and cancel their subscriptions. It is directed against the political entanglements of major US technology companies and represents growing...

COMMENTARY
AI as a Resource of Cultures

On computing power, power, and the future of intellectual leadership
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Human brain formed by fine circuit lines with a central microchip on a black background symbolising artificial intelligence as a cultural power resource

In the future, it will no longer be resources or territory that decide the fate of cultures, but control over artificial intelligence. Whoever commands it holds an instrument that thinks faster than...

COMMENTARY
From Cuddly Toy to Personality

The Quiet Future of a Familiar Companion
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Small brown teddy bear sitting on the left side of a neutral sofa against a white wall

For now, the classic cuddly toy still lies mostly silent on the sofa or at the head of the bed. Yet as machines learn to speak, the role of these familiar objects that have accompanied people for...

COMMENTARY
The Archive of Fatigue

ZARA’s THE ARCHIVE (October 2025) – On the Neutralization of Elegance
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Rows of archive shelves filled with boxes and files, symbolizing order and aesthetic stillness.

With “THE ARCHIVE”, ZARA once again confuses attitude with silence. Between muted colors and controlled silhouettes, it reveals no new aesthetic – only the perfection of fatigue.

COMMENTARY
The Pose of Enlightenment

How Moral Awareness Became Aesthetics — and Why Wokeness Lost Its Depth
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Minimalist photograph of bright blue water with a single yellow rubber duck floating near the lower right — a calm yet ironic reflection on surface and meaning.

Wokeness was once an awakening; today it serves as a backdrop. The line between moral gesture and aesthetic reflex, between attitude and staging, has almost vanished. What remains when awareness...

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