HYPERMADE CULTURE MAGAZINE

TagZeitgeist

COMMENTARY
The End of Smart Home Optimism

Why the Networked Home Is Losing Its Utopian Luster
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Minimalist European living room with neutral tones, wooden furniture and soft natural light, representing post-digital living and reduced technology presence.

The vision of the fully networked home was one of the grand promises of the digital consumer era. Today it appears less like progress and more like overload. Between update pressure and the data...

COMMENTARY
From the Brand to Exploitation

The Second Life of Great Names in Fashion
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Four female models in black outfits walk away down a dark runway as the audience fades into shadow.

Great names do not disappear with their creators. As brands and companies, they endure and often reach their most profitable phase only afterward. Yet it is in this phase that the loss of what once...

COMMENTARY
The Pose of Enlightenment

How Moral Awareness Became Aesthetics — and Why Wokeness Lost Its Depth
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Minimalist photograph of bright blue water with a single yellow rubber duck floating near the lower right — a calm yet ironic reflection on surface and meaning.

Wokeness was once an awakening; today it serves as a backdrop. The line between moral gesture and aesthetic reflex, between attitude and staging, has almost vanished. What remains when awareness...

COMMENTARY
Gucci’s Seventh Quarter of Decline

Luxury in a State of Fatigue
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Gucci logo at night symbolizing the fading allure of modern luxury.

The myth is fading. Once a synonym for flamboyance and commercial triumph, Gucci now finds itself in a deeper crisis than any of its major rivals. The era of endless growth is over — and with it the...

HYPERMADE CULTURE MAGAZINE
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