Mobility through technological innovation
Mercedes-Benz and Google Cloud have entered into a partnership that redefines the possibilities of conversational search. With the integration of the Automotive AI Agent into the MBUX system, Mercedes-Benz is relying on a technology that takes the dialogue between man and machine to a new level. The new function is based on Google’s Gemini models and offers access to over 250 million locations worldwide, supported by 100 million map updates every day. It provides precise, contextualised information that goes far beyond pure navigation. The new Mercedes-Benz CLA will be the first model to be equipped with this pioneering function before the end of this year.
Intelligent companion on all routes
The new technology is characterised by its ability to conduct natural dialogues and store conversation histories. Whether culinary recommendations or details of places of interest – the MBUX Virtual Assistant responds with customised answers based on real-time data from Google Maps. It is not just about facts, but also about the seamless integration of this information into everyday life. The user can delve deeper into the topic by asking follow-up questions and thus enjoy a personalised driving experience. The focus is on efficiency and simplicity without emphasising the complexity of the technology.
A look into the future of mobility
With its introduction in the Mercedes-Benz CLA, this partnership marks the beginning of a new era. However, Mercedes-Benz’s ambition goes beyond the mere integration of technology: it is about merging mobility and digital innovation to create experiences that go beyond pure functionality. The combination of modern design and technological intelligence makes the vehicle not just a means of transport, but a companion that enriches everyday life. The expansion to other models emphasises that the future of mobility lies in the combination of comfort, individuality and intelligent technology.
Further information on Mercedes Google AI Conversational Search Navigation can be found on the official Mercedes-Benz website.
