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CULTURE MAGAZINE

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Commentary
The End of German Automotive Certainty

Why even premium manufacturers are losing their sense of inevitability
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Complex multi-level highway interchange at dusk with flowing traffic and illuminated roads symbolizing industrial transition and uncertainty

The profit decline of a traditional Stuttgart-based corporation marks more than a cyclical weakness. It shows that the German automotive industry is losing a certainty that sustained it for decades:...

Commentary
The Reader as Customer

When Culture Becomes Recommendation
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Empty butcher’s shop with a long refrigerated display counter in a sterile white tiled interior, photographed in daylight

Cultural texts have quietly changed direction. Instead of speaking to thinking readers, many now address potential buyers. What sounds like experience often follows a logic of recommendation.

Commentary
From the Brand to Exploitation

The Second Life of Great Names in Fashion
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Four female models in black outfits walk away down a dark runway as the audience fades into shadow.

Great names do not disappear with their creators. As brands and companies, they endure and often reach their most profitable phase only afterward. Yet it is in this phase that the loss of what once...

Commentary
From Cuddly Toy to Personality

The Quiet Future of a Familiar Companion
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Small brown teddy bear sitting on the left side of a neutral sofa against a white wall

For now, the classic cuddly toy still lies mostly silent on the sofa or at the head of the bed. Yet as machines learn to speak, the role of these familiar objects that have accompanied people for...

HYPERMADE CULTURE MAGAZINE
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