HYPERMADE

CULTURE MAGAZINE

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Commentary
The Factory Without Faces

Hollywood’s transition from bodies to brands and franchises
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Empty film studio soundstage with lighting rigs and unfinished set under construction

Cinema has not lost its heroes. It has merely replaced them. Not with better actors, but with better brands. The action star has not disappeared; he has simply become economically obsolete.

Commentary
The Political Economy of AI Fear

Why Their Developers of All People Are Calling for Global Control
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Symmetrical corridor inside a large-scale data center with rows of illuminated server racks and cold blue lighting

The loudest warnings about superintelligence come from its developers. Yet the call for global oversight is not driven by fear alone. It moves within a field of tension between security concerns and...

Commentary
The Brief Reign of Creative Directors

Design in the Rhythm of Markets
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Models leaving the runway in formation at the end of a fashion show, seen from behind

The major fashion houses are changing their creative directors at ever shorter intervals. What appears to be instability follows a clear logic. Design today is less a matter of authorship than a...

Commentary
Faces in Circulation

In the modeling industry, visibility becomes interchangeability.
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Identical mannequins stand facing each other in a dark space, symbolizing interchangeability in the global modeling industry.

On social networks, millions of followers are considered a sign of influence. In the international modeling industry, however, they mean above all one thing: visibility without structural power...

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