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Commentary
Alarm Rhetoric in the Cultural Sphere

Why the Fascism Comparison Has Become a New Feuilleton Routine
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Dark silhouettes of a seated audience in front of a large American flag in a horizontal composition

The tone grows sharper, the terms grow larger. What was once an analytical category now often serves as a moral signal. The political language of the cultural sphere has noticeably accelerated.

Commentary
AI as a Resource of Cultures

On computing power, power, and the future of intellectual leadership
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Human brain formed by fine circuit lines with a central microchip on a black background symbolising artificial intelligence as a cultural power resource

In the future, it will no longer be resources or territory that decide the fate of cultures, but control over artificial intelligence. Whoever commands it holds an instrument that thinks faster than...

Commentary
The End of German Automotive Certainty

Why even premium manufacturers are losing their sense of inevitability
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Complex multi-level highway interchange at dusk with flowing traffic and illuminated roads symbolizing industrial transition and uncertainty

The profit decline of a traditional Stuttgart-based corporation marks more than a cyclical weakness. It shows that the German automotive industry is losing a certainty that sustained it for decades:...

Commentary
The Reader as Customer

When Culture Becomes Recommendation
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Empty butcher’s shop with a long refrigerated display counter in a sterile white tiled interior, photographed in daylight

Cultural texts have quietly changed direction. Instead of speaking to thinking readers, many now address potential buyers. What sounds like experience often follows a logic of recommendation.

Commentary
From the Brand to Exploitation

The Second Life of Great Names in Fashion
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Four female models in black outfits walk away down a dark runway as the audience fades into shadow.

Great names do not disappear with their creators. As brands and companies, they endure and often reach their most profitable phase only afterward. Yet it is in this phase that the loss of what once...

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