HYPERMADE CULTURE MAGAZINE

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Commentary
The Archive of Fatigue

ZARA’s THE ARCHIVE (October 2025) – On the Neutralization of Elegance
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Rows of archive shelves filled with boxes and files, symbolizing order and aesthetic stillness.

With “THE ARCHIVE”, ZARA once again confuses attitude with silence. Between muted colors and controlled silhouettes, it reveals no new aesthetic – only the perfection of fatigue.

Commentary
When greatness turns into weakness

Why Adobe risks suffocating in its own power
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Abstract blurred grid of colorful squares symbolizing the fading era of creative software.

For a long time, Adobe was synonymous with creative software. But now progress is turning against its creator: while generative AI democratizes the means of production, the company is struggling with...

Commentary
The Aesthetics of Simulation

Part 3/3
How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

After the faces have vanished and the avatars have risen, the final step follows: fashion detaches itself from the human being. What began as a technical advance becomes a cultural turning point...

HYPERMADE CULTURE MAGAZINE
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