HYPERMADE CULTURE MAGAZINE

Tagcultural criticism

COMMENTARY
The Factory Without Faces

Hollywood’s transition from bodies to brands and franchises
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Empty film studio soundstage with lighting rigs and unfinished set under construction

Cinema has not lost its heroes. It has merely replaced them. Not with better actors, but with better brands. The action star has not disappeared; he has simply become economically obsolete.

COMMENTARY
Faces in Circulation

In the modeling industry, visibility becomes interchangeability.
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Identical mannequins stand facing each other in a dark space, symbolizing interchangeability in the global modeling industry.

On social networks, millions of followers are considered a sign of influence. In the international modeling industry, however, they mean above all one thing: visibility without structural power...

COMMENTARY
AI as a Resource of Cultures

On computing power, power, and the future of intellectual leadership
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Human brain formed by fine circuit lines with a central microchip on a black background symbolising artificial intelligence as a cultural power resource

In the future, it will no longer be resources or territory that decide the fate of cultures, but control over artificial intelligence. Whoever commands it holds an instrument that thinks faster than...

COMMENTARY
The Reader as Customer

When Culture Becomes Recommendation
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Empty butcher’s shop with a long refrigerated display counter in a sterile white tiled interior, photographed in daylight

Cultural texts have quietly changed direction. Instead of speaking to thinking readers, many now address potential buyers. What sounds like experience often follows a logic of recommendation.

HYPERMADE CULTURE MAGAZINE
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