HYPERMADE CULTURE MAGAZINE

Tagdesign analysis

Commentary
The Archive of Fatigue

ZARA’s THE ARCHIVE (October 2025) – On the Neutralization of Elegance
T
Rows of archive shelves filled with boxes and files, symbolizing order and aesthetic stillness.

With “THE ARCHIVE”, ZARA once again confuses attitude with silence. Between muted colors and controlled silhouettes, it reveals no new aesthetic – only the perfection of fatigue.

Commentary
Between Function and Restraint

ZARA × Samuel Ross – Aesthetics of Industrial Reduction
B
Small robin standing still against a rough concrete wall, symbolizing silence, observation, and restrained presence.

The collaboration between ZARA and Samuel Ross is less a collection than an attempt to redefine the relationship between clothing, protection, and distance. While fashion usually seduces, Ross...

Commentary
Cosmos in Half-Light

Chanel Between Lightshow and Emptiness
C
A vast dimly lit hall with glowing planets floating above a reflective runway floor – a symbolic stage between light and emptiness.

Matthieu Blazy presents a flawless collection at Chanel – yet one without its own idea. Between planets, pearls and perfection, fashion loses itself in its own radiance.

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