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Tagfashion industry

Commentary
Faces in Circulation

In the modeling industry, visibility becomes interchangeability.
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Identical mannequins stand facing each other in a dark space, symbolizing interchangeability in the global modeling industry.

On social networks, millions of followers are considered a sign of influence. In the international modeling industry, however, they mean above all one thing: visibility without structural power...

Commentary
From the Brand to Exploitation

The Second Life of Great Names in Fashion
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Four female models in black outfits walk away down a dark runway as the audience fades into shadow.

Great names do not disappear with their creators. As brands and companies, they endure and often reach their most profitable phase only afterward. Yet it is in this phase that the loss of what once...

Commentary
Gucci’s Seventh Quarter of Decline

Luxury in a State of Fatigue
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Gucci logo at night symbolizing the fading allure of modern luxury.

The myth is fading. Once a synonym for flamboyance and commercial triumph, Gucci now finds itself in a deeper crisis than any of its major rivals. The era of endless growth is over — and with it the...

Commentary
From Mannequins to Avatars

Part 2/3
How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

From the mannequins of the 1950s to the supermodels of the 1990s: fashion constantly reinvented its icons. Today their names are Shudu, Imma, and Lil Miquela – avatars instead of humans.

Commentary
Click Instead of a Bang

Part 1/3
How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

For decades, fashion thrived on faces, bodies, and illusions. But today, a mouse click replaces what once required studios, photographers, and models. Algorithms take over – quietly, efficiently, and...

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