HYPERMADE CULTURE MAGAZINE

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COMMENTARY
The End of Smart Home Optimism

Why the Networked Home Is Losing Its Utopian Luster
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Minimalist European living room with neutral tones, wooden furniture and soft natural light, representing post-digital living and reduced technology presence.

The vision of the fully networked home was one of the grand promises of the digital consumer era. Today it appears less like progress and more like overload. Between update pressure and the data...

COMMENTARY
The Archive of Fatigue

ZARA’s THE ARCHIVE (October 2025) – On the Neutralization of Elegance
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Rows of archive shelves filled with boxes and files, symbolizing order and aesthetic stillness.

With “THE ARCHIVE”, ZARA once again confuses attitude with silence. Between muted colors and controlled silhouettes, it reveals no new aesthetic – only the perfection of fatigue.

COMMENTARY
Between Function and Restraint

ZARA × Samuel Ross – Aesthetics of Industrial Reduction
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Small robin standing still against a rough concrete wall, symbolizing silence, observation, and restrained presence.

The collaboration between ZARA and Samuel Ross is less a collection than an attempt to redefine the relationship between clothing, protection, and distance. While fashion usually seduces, Ross...

EXHIBITION
Robert Longo

Albertina Vienna
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Robert Longo (*1953, Brooklyn) is an American artist who is best known for his large-format charcoal drawings. With impressive precision and attention to detail, he realises scenes that deal with...

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