HYPERMADE CULTURE MAGAZINE

Tagreduction

Commentary
The Archive of Fatigue

ZARA’s THE ARCHIVE (October 2025) – On the Neutralization of Elegance
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Rows of archive shelves filled with boxes and files, symbolizing order and aesthetic stillness.

With “THE ARCHIVE”, ZARA once again confuses attitude with silence. Between muted colors and controlled silhouettes, it reveals no new aesthetic – only the perfection of fatigue.

Commentary
Between Function and Restraint

ZARA × Samuel Ross – Aesthetics of Industrial Reduction
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Small robin standing still against a rough concrete wall, symbolizing silence, observation, and restrained presence.

The collaboration between ZARA and Samuel Ross is less a collection than an attempt to redefine the relationship between clothing, protection, and distance. While fashion usually seduces, Ross...

EXHIBITION
Robert Longo

Albertina Vienna
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Robert Longo (*1953, Brooklyn) is an American artist who is best known for his large-format charcoal drawings. With impressive precision and attention to detail, he realises scenes that deal with...

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