Jil Sander can best be characterized as fashion’s first feminist.
Whatever credit is given to Yves Saint Laurent’s introduction of the feminine pantsuit in the 1960s or Coco Chanel in the 1930s, Jil Sander, as a businesswoman and fashion designer from Germany, has done the most to empower women in the world of fashion. According to Women’s Daily, she earned the nickname “Queen of Clean.” She created a strong, minimalist purism with her fashion that successfully overcame conventional aesthetics.
In 1968, Jil Sander founded in Hamburg the company, which is best known for its simple, elegant designs. Sublime designs with the characteristics of modernity, elegance and minimalism are what Jil Sander is famous for as a designer. The fashion house that focuses on “clean lines” is credited with updating charm and beauty.
The Bauhaus movement (modernism) confirmed the brand’s design principles of “unity, moderate and creative elegance” and served as a source of inspiration not only for Jil Sander. That she used fashion as a medium to represent society and existence could be seen in both older and current advertisements. The strong, independent and confident women she attracted complemented the design approach of “unison, moderation and creative elegance.”
According to Sander, her aesthetic evolved as a result of life’s lessons and her perception of the zeitgeist, leading to a design philosophy closely associated with modernity and the liberation of the individual. The wearer tells the story, not the clothes.
Sander was given the title “Queen of less” for the lack of excessive showmanship in both her clothing and her imaginary world. Her commitment to purism and minimalism, in which the designer eschews frills and instead combines high-tech materials from Japan with the fine craftsmanship of Italian artisans, continues to influence German designers today.
“JIL SANDER” became known as a strong minimalist brand towards the end of the 1990s. The quintessence of the avant-garde could also be considered as their source of inspiration. Thus, Jil Sander decided to dress women more graceful and elegant in post-war Germany. Jil Sander does not slavishly adhere to a “minimalist aesthetic” – she may not even like the term. But she does pursue an undeniable and unmistakable purism.
Sander was given the title “Queen of less” for the lack of excessive showmanship in both her clothing and her imaginary world. Her commitment to purism and minimalism, in which the designer eschews frills and instead combines high-tech materials from Japan with the fine craftsmanship of Italian artisans, continues to influence German designers today.
“JIL SANDER” became known as a strong minimalist brand towards the end of the 1990s. The quintessence of the avant-garde could also be considered as their source of inspiration. Thus, Jil Sander decided to dress women more graceful and elegant in post-war Germany. Jil Sander does not slavishly adhere to a “minimalist aesthetic” – she may not even like the term. But she does pursue an undeniable and unmistakable purism.
Regardless of the trends of the industry or modern fashion, she has never compromised. Without adapting her own style to the spirit of the times, Jil Sander is clearly different from the prevailing rather sensual style of women’s clothing.
It was always these pure and beautiful things that fascinated and drove Jil Sander. Far from being indifferent, the simplicity of Jil Sander’s fashion adds to the appeal of the design with its minimalist aesthetic. While there are various explanations about Jil Sander’s design, her “uncompromising” style is the one thing that has never changed. So it is not an exaggeration to say that Jil Sander, with her basic principles in the world of fashion, is a true artist.
