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TagFashion

ANALYSIS
When Big Tech Buys into Fashion

Fashion Becomes Big Tech’s Cultural Upgrade
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High-fashion runway show inside a bright server room with female models in coordinated neutral outfits.

The fashion industry gains new capital, but loses control over its own symbolic order. What looks like sponsorship shifts the question of who still gets to confer cultural status.

Commentary
The Brief Reign of Creative Directors

Design in the Rhythm of Markets
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Models leaving the runway in formation at the end of a fashion show, seen from behind

The major fashion houses are changing their creative directors at ever shorter intervals. What appears to be instability follows a clear logic. Design today is less a matter of authorship than a...

Commentary
Faces in Circulation

In the modeling industry, visibility becomes interchangeability.
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Identical mannequins stand facing each other in a dark space, symbolizing interchangeability in the global modeling industry.

On social networks, millions of followers are considered a sign of influence. In the international modeling industry, however, they mean above all one thing: visibility without structural power...

Commentary
From the Brand to Exploitation

The Second Life of Great Names in Fashion
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Four female models in black outfits walk away down a dark runway as the audience fades into shadow.

Great names do not disappear with their creators. As brands and companies, they endure and often reach their most profitable phase only afterward. Yet it is in this phase that the loss of what once...

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