BOOKS
Citizen – The Essence of Time

The beginnings of Citizen Watch

The book “Citizen – The Essence of Time” takes the reader on an exciting journey through the history of the renowned watch brand Citizen. Founded in 1918 as the Shokosha Watch Research Institute, the name “Citizen” was created in 1924 at the suggestion of the mayor of Tokyo. The aim was to make high-quality watches affordable for everyone. This company philosophy of producing high-quality timepieces for everyone in the world has shaped the development of the company. Over the course of the century, Citizen has developed into one of the world’s leading watch manufacturers. This book sheds light on this impressive journey and shows how Citizen has always combined innovation and tradition.

Technological milestones and innovations

Citizen has always been characterized by its innovative strength. As early as the 1960s, the company attracted attention with the introduction of extremely thin watches. In the 1970s, Citizen set new standards for diver’s and pilot’s watches with the Promaster series. Another milestone was the introduction of Eco-Drive technology. It enables the watches to be operated using light energy and thus enables battery-free timekeeping. Particularly noteworthy is the Caliber 0100, which sets standards with a rate accuracy of one second per year. These and other technical innovations illustrate Citizen’s striving for perfection and precision.

Commitment to sustainability

Sustainability is a key concern for Citizen. Eco-Drive technology plays an important role in this, as it reduces battery waste and protects the environment. Citizen is also involved in various projects to conserve resources and protect the environment. This is reflected, among other things, in partnerships with organizations that work to protect the oceans and promote sustainable production methods. Citizen sees itself not only as a watch manufacturer, but also as a responsible “global citizen” that makes a positive contribution to society with its products and business processes.

A look into the future of Citizen

Continuous improvement and innovation characterize Citizen’s more than 100-year history. The company remains true to its “Better Starts Now” philosophy. It is constantly working on the further development of its products and technologies. The book’s editor, Jack Forster, is optimistic about the future, in which Citizen will continue to develop watches that are both technologically and aesthetically impressive and meet the needs of future generations. “Citizen: The Essence of Time” is not only a chronicle of the art of watchmaking, but also a testament to the tireless pursuit of perfection and progress.

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Further information

Further information on the book “Citizen – The Essence of Time” (EN) (Advertising) can be found on the Assouline website.

Compliance

The book was kindly made available to us by the publisher. The presentation and rating of HYPERMADE remains independent of this and is based solely on the content of the book.