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CULTURE MAGAZINE

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Commentary
The Archive of Fatigue

ZARA’s THE ARCHIVE (October 2025) – On the Neutralization of Elegance
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Rows of archive shelves filled with boxes and files, symbolizing order and aesthetic stillness.

With “THE ARCHIVE”, ZARA once again confuses attitude with silence. Between muted colors and controlled silhouettes, it reveals no new aesthetic – only the perfection of fatigue.

Commentary
The Pose of Enlightenment

How Moral Awareness Became Aesthetics — and Why Wokeness Lost Its Depth
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Minimalist photograph of bright blue water with a single yellow rubber duck floating near the lower right — a calm yet ironic reflection on surface and meaning.

Wokeness was once an awakening; today it serves as a backdrop. The line between moral gesture and aesthetic reflex, between attitude and staging, has almost vanished. What remains when awareness...

Commentary
Between Function and Restraint

ZARA × Samuel Ross – Aesthetics of Industrial Reduction
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Small robin standing still against a rough concrete wall, symbolizing silence, observation, and restrained presence.

The collaboration between ZARA and Samuel Ross is less a collection than an attempt to redefine the relationship between clothing, protection, and distance. While fashion usually seduces, Ross...

Commentary
Between Irony and Inquisition

On the Loss of Interpretive Freedom in the Digital Public Sphere
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wo minimalist blue human profiles facing each other against a gray background, with colorful glossy spheres floating between them, symbolizing communication and interpretation.

Today, a single ironic sentence is enough to trigger an investigation. The case of media theorist Norbert Bolz stands less for judicial arbitrariness than for a cultural symptom: we have lost...

Commentary
Gucci’s Seventh Quarter of Decline

Luxury in a State of Fatigue
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Gucci logo at night symbolizing the fading allure of modern luxury.

The myth is fading. Once a synonym for flamboyance and commercial triumph, Gucci now finds itself in a deeper crisis than any of its major rivals. The era of endless growth is over — and with it the...

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