HYPERMADE CULTURE MAGAZINE

Tagluxury

BOOKS
Machine and Myth

How TASCHEN Creates a Monument to Speed with Ferrari
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Ferrari XL book by Pino Allievi published by TASCHEN

A book like an engine block: cool, gleaming, precise. “Ferrari XL” does not only want to tell a story but to embody one. It is less a declaration of love than a monument – a testament to the idea of...

Commentary
The emptiness after the glamour

Olivier Rousteing and Balmain part ways
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Symbolic image: Black mannequin with a golden dress against a gray background

He was the orphan who invented himself. For fourteen years, Olivier Rousteing turned the house of Balmain into a pop spectacle – a time between genius, hubris, and digital self-worship. Now an era...

Commentary
Gucci’s Seventh Quarter of Decline

Luxury in a State of Fatigue
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Gucci logo at night symbolizing the fading allure of modern luxury.

The myth is fading. Once a synonym for flamboyance and commercial triumph, Gucci now finds itself in a deeper crisis than any of its major rivals. The era of endless growth is over — and with it the...

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