The Trussardi fashion house is an Italian fashion group known for its high-quality women’s, men’s and children’s clothing and accessories. The company was founded in 1911 by Dante Trussardi in Bergamo and is still family owned. In this article I would like to introduce you to the history and features of this traditional fashion house.
Trussardi started as a manufacturer of leather gloves, which were appreciated for their quality and design. Dante Trussardi soon exported his products to Europe and America and gained a reputation as one of the best glove makers in the world. He expanded his range to include other leather goods such as bags, belts and suitcases. After his death, his son Nicola took over the management of the company and led it to new successes.
Nicola Trussardi was a visionary entrepreneur who recognized the potential of leather as a material for fashion. He began to design and produce leather clothing characterized by elegance, innovation and functionality. He created the signature Trussardi style, which combined classic elements with modern touches. He also opened the first Trussardi boutique in Milan and turned the fashion house into an international brand.
Nicola Trussardi was not only a fashion designer, but also a cultural figure who promoted art, music and theater. He founded the Fondazione Nicola Trussardi to support young talents and organize cultural events. He was also a pioneer in the use of media and advertising to present his fashion. He staged spectacular fashion shows in unusual places such as Milan Central Station, Linate Airport and Teatro alla Scala. He collaborated with famous photographers such as Richard Avedon and Helmut Newton to create his campaigns.
Nicola Trussardi died in a car accident in 1999, leaving a great legacy in the world of fashion and culture. His wife Maria Luisa Gavazzeni and his children Beatrice, Gaia and Tomaso continued to run the company, preserving its spirit and values. They developed new lines such as Tru Trussardi, Trussardi Jeans and Trussardi Junior to appeal to different target groups. They also renewed the logo of the fashion house, which represents a greyhound that stands for elegance, speed and loyalty.
Today, Trussardi is one of the leading Italian fashion brands that has a global presence. The company offers a wide range of products, from clothes to shoes and perfumes. The fashion house also continues its tradition of cultural promotion, supporting various projects in the field of art, music and education. Trussardi is more than just a fashion house, it is a lifestyle.