Guy Laroche – A pioneer of fashion


Guy Laroche was one of the most influential fashion designers of the 20th century. He was born in La Rochelle, France in 1921 and began his career as a milliner. He later moved to Paris, where he worked as an assistant to Jean Dessès and learned the art of haute couture.

Laroche founded his own fashion house in 1957 and presented his first collection, which was characterized by clean lines, elegant cuts and practical details. He wanted to offer women clothes that were both chic and comfortable. He was one of the first designers to create pantsuits, safari jackets and jumpsuits for women. He also experimented with colors, patterns and materials, creating original and modern looks.

Laroche was not only a master of women’s fashion, but also a pioneer of menswear. He launched his first menswear collection in 1966 and revolutionized the market with innovative designs like the Mao suit and the turtleneck sweater.

Laroche also expanded his empire into other areas such as perfume, jewelry, accessories and home textiles. He created several successful fragrances such as Fidji, Drakkar Noir and J’ai Osé. He also worked with famous personalities such as Brigitte Bardot and Jane Fonda. He dressed them for important occasions such as concerts, films or political events.

Laroche died in 1989 at the age of 67 as a result of a serious illness. He left a rich legacy of creativity, elegance and innovation. His fashion house is now run by the talented designer Richard René.

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