HYPERMADE CULTURE MAGAZINE

TagAesthetics

COMMENTARY
The Brief Reign of Creative Directors

Design in the Rhythm of Markets
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Models leaving the runway in formation at the end of a fashion show, seen from behind

The major fashion houses are changing their creative directors at ever shorter intervals. What appears to be instability follows a clear logic. Design today is less a matter of authorship than a...

COMMENTARY
Faces in Circulation

In the modeling industry, visibility becomes interchangeability.
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Identical mannequins stand facing each other in a dark space, symbolizing interchangeability in the global modeling industry.

On social networks, millions of followers are considered a sign of influence. In the international modeling industry, however, they mean above all one thing: visibility without structural power...

COMMENTARY
The End of Smart Home Optimism

Why the Networked Home Is Losing Its Utopian Luster
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Minimalist European living room with neutral tones, wooden furniture and soft natural light, representing post-digital living and reduced technology presence.

The vision of the fully networked home was one of the grand promises of the digital consumer era. Today it appears less like progress and more like overload. Between update pressure and the data...

COMMENTARY
The Reader as Customer

When Culture Becomes Recommendation
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Empty butcher’s shop with a long refrigerated display counter in a sterile white tiled interior, photographed in daylight

Cultural texts have quietly changed direction. Instead of speaking to thinking readers, many now address potential buyers. What sounds like experience often follows a logic of recommendation.

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