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TagAnalysis

ANALYSIS
The Cloud’s Appetite

Artificial intelligence reveals the physical cost of the digital
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Symmetrical corridor of a modern data centre with server racks, overhead cable trays and polished floor

Artificial intelligence is regarded as a leap forward in software development. Yet its rapid growth is shifting the debate away from the model itself and towards the infrastructure beneath it.

Commentary
The Reader as Customer

When Culture Becomes Recommendation
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Empty butcher’s shop with a long refrigerated display counter in a sterile white tiled interior, photographed in daylight

Cultural texts have quietly changed direction. Instead of speaking to thinking readers, many now address potential buyers. What sounds like experience often follows a logic of recommendation.

Commentary
The Perfection of Indifference

How Apple perfected progress by abolishing it
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Apple M5 chip logo – official hero image introducing the next generation of Apple Silicon © Apple Inc., 2025.

Once progress has lost its direction, all that remains is motion. Chips get faster, devices thinner, numbers bigger – and yet, everything stands still. What was once called invention has become...

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